The oyster bar with no design

Eff Eff is a local oyster and wine bar. Situated in a backstreet of Oslo next to a computer support store, a hairdresser and a massage studio, the bar wants a raw approach to the art of eating oysters. 

The main thought was to create a visual profile using the principle of no-design. Creating an apparent random and clean design, while at the same time give the profile a sense of a common thread. We wanted the oyster icon to be implemented as a large part of the visuals – both inside the bar, on social media and on the website, while the different variations of the logo could be used as see fitted.