Dead serious about coffee!
Colorfull is a collective of enigmatic coffee wizards from Montreal. The company was created to address the lack of coffee experiences they were looking for: coffee blends that are refreshing and unique and are truly worthy of the ever rising price of coffee.
We developed Colorfull’s new identity and website to match its founder's vibrant personalities and sky high ambitions. Their visual universe is a balance between their deep knowledge in the field, and their wish to build a fun coffee company that doesn't take itself too seriously.
The identity is based on the insight that both colors and taste can be measured and quantified in a new type of system that makes sense for the customers. We matched the coffee flavor wheel with the Munsell color system to create a unique way of quantifying and explaining the flavor profile for each coffee blend.